What We Do
In this early stage of the design process we support you with developing innovative ideas as well as concepts for new products. These concepts outline the broad form and function of the product including interactions, experiences, processes and strategies. Starting with secondary research we review existing sources to first gather information about the audience, trends and other influencing factors.
Based on these first insights, one of our experienced moderators conducts a creative workshop with participants from your team; including designers, developers and other stakeholders. We develop first ideas for products and services by using various creativity techniques and utilizing the synergy effects of the participants’ different viewpoints. Additionally, users can be invited, as they are experts of their own experiences, contributing their point of view to the design process.
During the workshop we empower participants to work visually and document ideas in first sketches to make them tangible and offer a basis for discussion. Following a detailed review and selection, the most promising concepts are elaborated iteratively to create more detailed designs and support future development.
Storyboards illustrate click paths for selected use scenarios. They create an understanding of the basic interactions and allow to make changes to the early structure.
Wireframes visualize the layout of the website in a rather high level of detail. However, they do not include elements of visual design such as colours, typefaces and images. This allows us and the participants to judge the layout itself, without being distracted by design elements.
After adding visual design, images and corporate identity to the wireframe, mock-ups allow us to evaluate the branding, design as well as the ‘look and feel‘ of the product.
By adding interaction options, we create a partly functional prototype that can be used for usability testing with intended users to evaluate and optimize the user experience and ensure an intuitive usage.
Want to know more?
We are happy to facilitate the whole conceptual design process or to only support you with specific steps. Just contact us for further information.
T: +49 40 8821566 62
T: +49 40 8821566 63