AUTOMOTIVE UX
Revolutionizing Automotive User Experience With In-Depth Research
OUR APPROACH
Elevate Your Automotive UX With Expert Research
Welcome to uintent, your trusted partner in automotive UX research!
In the fast-evolving world of automotive technology, creating an intuitive and engaging user experience is crucial. Our comprehensive research services provide the insights you need to innovate and excel. Discover how we can help you enhance user satisfaction, boost brand loyalty, and stay ahead of the competition.
We combine research methodologies with deep industry expertise to deliver actionable insights. Our approach includes:
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User Interviews and Surveys: Gather detailed feedback directly from your target audience
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Usability Testing: Identify usability issues and areas for improvement
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Contextual Inquiry: Observe users in their natural environment to uncover hidden needs
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Competitive Analysis: Benchmark against competitors to identify opportunities for differentiation
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Expert Reviews: Leverage our team’s expertise to receive informed recommendations
OUR EXPERIENCE IN THE AUTOMOTIVE MARKET
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Proof of concept
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Low fidelity prototypen
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Lab based UX testing
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Static UX testing
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Dynamic UX testing
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Test track UX testing
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Setup of results databases
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Best & worst practice collection
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Design guidelines
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Individual metrics design
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Implementation and execution
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Success prognosis
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AAM & NHTSA driver distraction testing
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Simulator testing
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Occlusion testing
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Agile UX testing
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International research programs
PROTOTYPING
CAR CLINICS
BEST PRACTICE DATABASES
BENCHMARKING
DRIVER DISTRACTION TESTING
APP & WEBSITE UX
OUR AUTOMOTIVE CASE STUDIES
Software Excellence: Bridging the Gap Between Car OEMs & Dealerships
Industry
Automotive
Method
User Management / Panel
Duration
12 months
Background
A German automotive OEM sought to enhance the quality of its dealership software. Recognizing the challenge posed by a lack of compre-hensive understanding of internal dealership processes, developers faced difficulties optimizing the software.
Our task was the establishment and coordination of a dealership panel, along with managing research requests from developers and facilitating communication between developers and dealers.
Approach
The project called for a close collaboration between developers and users.
Therefore, we recruited a group of dealers who were willing to participate in long-term market research activities; and set up an exclusive, qualitative panel.
Outcome
Implementing a streamlined user research approach, developers efficiently engaged with dealerships through on-site UX tests and virtual discussions, minimizing recruitment efforts. The simplified initiation process, often started with an email, facilitated increased collabo-ration. This low-barrier strategy successfully integrated user research within the company, transforming the panel into a primary channel for addressing UX concerns and strategic decisions.
Reimagining In-Car Voice Assistants: A Global User Evaluation
Industry
Automotive
Method
Explorative Interviews
Duration
2 months
Background
Our automotive client had developed a concept for a novel interaction model for their in-car voice assistants.
Our task was to evaluate the new interaction model, and to learn more about which interactions users would appreciate. We were also tasked with determining differences between users from Germany and China.
Approach
Development of mock interactions and creation of visual stimuli.
1:1 explorative interviews (N=15 per country) in a simulated automotive environment.
Outcome
We discovered significant differences between the perception of the new interaction model in China and Germany.
In addition, we gathered several suggestions for improvement of the concept and also gained fundamental insight into specific user needs.
Unlocking Potential: Maximizing Idle Time in Autonomous Cars
Industry
Automotive
Method
Co-creation workshop, Results workshop
Duration
1 month
Background
Vehicles parked inside the city often have no added value. An OEM wanted to find out for what services the inactive time could be used through remote control of different vehicle functions.
Our task was to identify current problems faced by people in a large city and to discuss additional use in parked autonomous vehicles during idle time.
Approach
uintent moderated N=6 co-creation workshops with potential users of autonomous vehicles (3 workshops in Germany (Hamburg) and 3 in China (Shanghai).
Outcome
Results from the six co-creation workshops were presented and discussed with the client in a results workshop.
The study resulted in numerous novel concepts for utilizing parked autonomous vehicles. Some of them would only benefit the vehicles owner, while other would also have benefits for third parties.
UX Training & Enabling for Volkswagen
Industry
Automotive
Method
Online courses, UX certification, Project support
Duration
24 months and running
Background
Volkswagen identified the need to instill a UX culture within the company. Our collaboration with Volkswagen aimed to develop tailored formats and strategies to nurture a UX mindset across the organization.
This transformative journey encompassed education, practical application and cultural change. Through this partnership, we sought to equip Volkswagen's employees with the tools and mindset required to integrate UX principles into their daily work
Approach
Volkswagen employees were trained using 60+ video clips (5 to 20 minutes) covering UX basics and the whole UCD cycle.
to validate the effectiveness of this training, a UX certification program was conducted. In this program participants actively engaged in a UX project and received comprehensive feedback from uintent throughout the entire process.
Outcome
The training program successfully achieved its goal of integrating UX into the company processes.
This was realized through a multifaceted approach including offering direct project support, combining training with practical project execution and others. The result is a workforce well-equipped to prioritize and implement UX principles, ensuring a culture of user-centric design and enhancing the overall UX.
AXS - OUR UX BENCHMARK
The Automotive Experience Score (AXS) Is a Holistic Automotive Benchmark
Together with our global partners from ReSight Global we developed the Automotive Experience Score (AXS), a holistic and nuanced toolkit for evaluating automotive user experience. It is based on objective performance measures and subjective user feedback and thus represents a unique basis for making confident user-centered design decisions.
WHY INVEST?
To Stay Ahead of Changing User Demands
Today's drivers demand more than just a mode of transportation—they seek an intuitive, seamless, and engaging experience. In the competitive automotive industry, user experience is a key differentiator. Our UX research services help you understand the needs, preferences, and pain points of your users, ensuring your products are user-friendly and ahead of the curve. With our research, you can:
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Improve driver and passenger satisfaction
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Enhance safety and usability
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Increase brand loyalty and customer retention
MORE AUTOMOTIVE INSIGHTS ON OUR BLOG
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OUR COMMITMENT TO QUALITY
Part of Our DNA
Just like our clients, we also have high standards. We comply to the question catalogue of information security of the German Association of the Automotive Industry (VDA ISA) and have implemented an ISMS to protect the confidentiality, availability and integrity of information. The assessment was conducted by the TISAX® audit provider DEKRA. The result is exclusively retrievable over the ENX portal. (Scope ID: SX7HT0 – Assessment level 3). TISAX® and TISAX® results are not intended for general public. TISAX® is governed by ENX Association.
MEASURE & VALIDATE
Over the past years we have developed ourselves into experts in auto UX benchmarking. We have established several validated benchmarking approaches that take all measures of user experience into account. They measure what they are meant to measure, allow comparison with historical data and will even provide prognosis on the improvements of a tested vehicle.
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We make use of the full suite of subjective and objective UX endpoints and create a custom made benchmarking concept that reports exactly the KPIs you need to communicate in your organization.
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We calculate complex statistical correlations to ensure the benchmarking approach measures what it is supposed to and that it is not vulnerable to criticism in your company.
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We have earned ourselves a reputation for solid and precise execution and analysis of driver distraction testing, both according to AAM or NHTSA guidelines. We use both approaches, eye-tracking and occlusion glasses.
EXPLORE & UNDERSTAND
The automotive industry goes through an epic disruption with challenges galore. Autonomous driving, the sharing economy and electric motorization require to renew the understanding of car users and their needs.
Autonomous driving creates completely new user groups (passengers, pedestrians etc.) with new needs towards entertainment, functionalities and communication.
Inform your new concepts by early user research data to understand how your products can better face future challenges and needs.
Understand and compare competitor features to learn what works and what not.
DESIGN & ITERATE
We don’t claim to be a dedicated design agency but some of us carry designer torches in our hearts. Add to this the fun you can have with Axure, an Arduino board and some duct tape and you’ll find a happy bunch of creative people to deal with.
Outsource the building of functional test prototypes that work in connection with driving simulator software (i.e. for change lane tasks).
Test low fidelity prototypes and concepts in a lab based setting for a quick and cost efficient turnaround.
Test your new car’s holistic user experience in the only realistic setting – the road. Leverage from our long term experience in executing static, dynamic or test track UX clinics.
Run your static UX test right at our rooftop parking deck and make use of these logistic advantages for observers, participants and tech setup.
MANAGEMENT & STRATEGY
Only few organizations collect, store and provide access to research results in a structured way, resulting in an unfortunate loss of information. The same topics tend to get researched over and over again.
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To solve this problem, we have implemented results databases for several clients. Every study we now carry out for them is automatically filed into that system where contents can be searched for by keyword or navigated for by topic.
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Certain automotive target groups are hard to reach. We set up private panels for you that allow fast and easy access to the right users.
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We are happy to consult you how to ideally coordinate your research, align your teams and transfer knowledge into your organization.
OUR AUTOMOTIVE TOOLS & SERVICES