- automotive
- autonomous driving
The dark side of self-driving cars…
…or: finding the right balance between positive automotive user experience and revenue. Autonomous driving also opens up new possibilities for the marketing world. We have to concentrate less on driving and can let ourselves be carried away by external stimuli. Public screens or in-car interfaces will be used for advertisements even more. But it is known that this can also negatively influence the experience users make with a product or service. In many cases, it is necessary to balance the negative impact on the UX with the additional revenue created by a measure.
Jun
11
2020