KPI MEASUREMENT

UX KPIs translate user behavior, opinions, and feelings into numbers. They help you to communicate your UX strategy more successfully to the relevant stakeholders and guide you and your project team in the right direction.

KPI measurement also allows you to benchmark your product/Service against internal and external sources and to keep track of user satisfaction with your product.

Measurement of behavioral KPIs
Behavioral KPIs measure what your users do by using task metrics like task success rate, time on task and use error rate.

Measurement of attitudinal KPIs
Attitudinal KPIs measure what your users say by using questionnaire metrics like NPS, SUS, customer satisfaction or UX score.