EXPLORE & UNDERSTAND
It is tempting to make assumptions about your target groups based on your own experience – especially if you do not create a new product from scratch.
If you do not have any or only outdated sources of information about your customer and the environment they are using your product in, doing user research can keep you from developing the next WiFi-enabled toaster that nobody asked for. Truly knowing your users’ needs and workflows is essential for developing successfuly products and services.
DESIGN & ITERATE
Great products or services do not fall from the sky. They are built on the fundamental belief that the designer is not the user and the optimism that the product becomes better with every iteration.
Together with you, we create prototypes and information architectures using a variety of established UX tools.
MEASURE & VALIDATE
Basing on our clients’ needs to measure their success we became real benchmarking experts. We design custom made UX models, run studies and report results right into dedicated online dashboards.
Our experience is based on numerous benchmarking studies as well as dedicated knowledge in industry specific validation types such as driver distraction testing or human factors validation studies.
MANAGEMENT & STRATEGY
If you sometimes think “… maybe we should do a usability test before we launch…” – then this is not your section.
Successful organizations implement UX into their DNA and processes. We consult you in setting up or aligning these processes. We start from where you are at the moment and embed all relevant stakeholders.
If you work in the heavily regulated medical devices market, we support you in establishing processes and procedures that are compliant with demands of regulatory bodies.
WHAT WE LIKE MOST
Combining different research methods in large multi-country studies - we like the complicated stuff
We regularly do usability tests and focus groups. But what we really love are projects that stimulate both sides of our brains and let us leverage from all the methods we used in 20 years and all the international networks we have built in that time…
HOW TO GET IN TOUCH
Enough about us, let's talk about you!
Our preferred contact channels are carrier pigeons and smoke signs. But we believe in listening to client needs, so we have also set up a phone number and an e-mail address!