PERSONAS

Personas deliver a detailed understanding of the different user types of a system or product. They represent a specific type of person from your target groups – the techy businessman or the well-organized mother – every user type has their own characteristics, needs, skills, and personal goals. They are created based on quantitative and qualitative research data, e.g. online surveys or contextual inquiries. Using personas helps you designing tailor-made products for the different target audiences of your company.