AI IN UX RESEARCH
Make AI Your Ally in the UX Research Process
AI'S IMPACT ON UX RESEARCH
AI Is Changing Our Profession Rapidly and Fundamentally
Since the publication of ChatGPT at the end of 2022, artificial intelligence (AI) and in particular large language models (LLMs) have developed an impressive presence in our everyday and professional lives.
The world of UX research is no exception. As much of user research is done through language - be it in dialog with users, understanding, analysis or further development - we are facing a fundamental re-evaluation of UX research due to the rise of LLMs that generate language and thought.
Many wonder whether the automation of tasks such as scripting, analysis and reporting could lead to UX research becoming an afterthought for product managers and designers. Routine research could potentially be integrated into neighboring professions. But in Europe, where strict data protection regulations such as the GDPR apply, full automation through AI is progressing slowly. When entering uncharted areas, the need for human guidance and thoughtful research design remains high.
We believe that the value of UX researchers will largely remain in the AI age. The future will probably lie in a few experts delegating their tasks specifically to AI and making the best use of them. But no matter what the future holds, the key is to stay on top of the latest developments and try out a variety of tools and techniques yourself to develop a sound understanding. Only with hands-on experience can you use the tools effectively to create real value.
OUR SERVICES IN AI RESEARCH
We Continuously Monitor the Latest Developments in the World of AI to Give You the Best Possible Orientation
Although the world of UX research has not been spared from the rapid development of AI, the key challenge is to keep up with the ever-advancing developments. The good news, however, is that groundbreaking tools and techniques are not continuously coming to market.
We offer you a solution to this problem: while you concentrate on your daily work, we continuously monitor the latest advances in the AI world. Our goal is to help you navigate this rapidly changing field. If required, we will provide you with tailored updates and relevant information so that you always stay well informed and optimally equipped.
1-DAY WORKSHOP: 'BE BOLD AND TRY!'
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Get an overview of the AI tool landscape and techniques that are useful for UX research in one day
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Exciting mix of theory, practice and discussion
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Max. 20 people (on-site) or 30 people (remote)
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Ideal for teams of UX researchers who want to quickly gain an overview and a solid understanding of the current tool landscape for UX research
INDIVIDUAL COACHING
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Hourly or regular support with specific questions relating to the use of AI in UX research
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Remote or on-site
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Ideal for team leaders or individuals who have specific challenges that could be solved with AI
PROCESS CONSULTING / OPTIMIZATION
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Comprehensive process optimization that covers the entire UX research process: How can processes be accelerated using AI? How can UX research budgets be used in a more targeted and efficient way? How can the quality of UX research be increased despite/through the use of AI?
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Remote or on-site
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Ideal for companies / teams that want to optimize their entire UX research process with the help of AI
MORE AI INSIGHTS ON OUR BLOG
