UX Knowledge That Translates to Business

Understanding why UX research quality is eroding can feel like watching a discipline lose its footing while everyone insists nothing's wrong: job postings dry up, five-user studies get treated as proof, and AI-assisted analysis quietly compounds its own errors. This webinar turns that erosion into a practical framework, with concrete numbers for every risk from small-sample overconfidence to AI hallucination chains.

Understanding how ChatGPT works can feel like trying to trust a colleague who's always confident but sometimes just making things up: the answers sound right, but you can't always tell when they aren't. This webinar turns that uncertainty into a practical framework, with concrete strategies for every step from giving context to questioning the output.