RAPID ITERATIVE TESTING (RITE)

RITE is a time-efficient and iterative usability testing method that allows you to continuously optimize the prototype during the test phases. As soon as an issue is discovered the team can iterate on the prototype and quickly test and get feedback on the new solutions and ideas. Therefore, it is possible to immediately control if a change or new idea actually lead to an improvement. In the end, you will have a final, user-centered design prototype as a base for the further development process.