Background
Client is developing new growth hormone pen-injectors for weekly injections of Human Growth Hormone (HgH). The pen will be available in 3 different drug strengths – each represented by a colour. It should be easy to differentiate the 3 colours from each other and from other pens on the market in three different markets. (US, Germany & Japan)
Approach
F2F interviews at conference and online survey. The F2F interviews delivered possibility of in-depth exploration. The online survey delivered statistical data for three different countries. To make sure the correct colors were rated each participant of the online survey got a print of each pencolor send by snailmail as colors on the screen may differ depending on the screen.
Outcome
Clear suggestion which color should be used for which dose in which country. Furthermore the data gave insight about the preferences of colors for age, gender, country and the look and feel of the pen itself. The client had a clear recommendation which colors should be used.
Method
Usability test, Online survey
Duration
3 months
Healthcare
Color Preference Study
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