Background
egis-energie is a regional energy cooperative enabling citizens to invest in renewable energy.
To support their mission of growing membership, we conducted a UX expert review of the website, especially of their start page, membership page and declaration of membership, to identify opportunities for improving clarity, guidance, and digital accessibility throughout the user journey.
Approach
1. Heuristic Evaluation
We applied Jakob Nielsen’s 10 Usability Heuristics to assess core UX principles like visibility, consistency, error prevention, and user control.
2. Detailed UX Analysis Across Key Elements
In addition, we evaluated areas such as navigation & structure, mobile optimization and interactive elements
Outcome
The result of our review was a categorized list with detailed UX findings, highlighting concrete usability issues and improvement opportunities. Each identified finding was recorded and documented with its UX category (e.g., navigation, content clarity, visual hierarchy), Reference to Nielsen heuristic (where applicable), and a severity rating
Recommended actions included for example simplifying navigation and menu labels and step-by-step onboarding visuals.
Method
Expert review
Duration
2 days
Industry UX
Improving Membership UX - A Heuristic Expert Review
More Case Studies
