Background
A medical device manufacturer had a rough idea of new product lines and corresponding services.
Our task was to support in defining the new concepts, visualizing them and presenting them to the target group as well as key stakeholders within the company.
Approach
We conducted a co-creation workshop with the client in a stimulating atmosphere out of the office context. During the full day workshop, a live scribbler sketched first ideas.
After that, our designers fully visualized the concepts to further evaluate them in focus groups with the target audience.
Outcome
The focus groups clearly showed strengths and weaknesses of the concept, which was then re-worked and re-evaluated with the target group. The results were used by our client to further refine the concept and discuss it with internal stakeholders.
Method
Co-creation workshop, Focus Groups
Duration
1.5 months
Healthcare
Service Conceptualization and Visualization in Healthcare
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