SOFTWARE & WEB UX
Develop Your Digital Services User-Centered and Iterative for Optimal Experience
OUR UNMATCHED EXPERIENCE
Great UX Is in Our Source Code
With our 20 years of experience we will build a custom-made approach for your project. Together with you we will combine and connect the different elements – from defining user requirements through early user research, designing information architectures and prototypes to iterative testing to get immediate feedback on your concept ideas – to create outstanding experiences for your users. Plus, we have worked in many industries to improve the user experience of software and web interfaces, e. g. finance, travel, e-commerce and information technology on customer and business level.
OUR TOOLS & SERVICES
We Help You to Select the Right Tools to Design and Develop Your Product in an Agile Way
Developing an effective and valuable user experience with your software or web interface starts by understanding your target audience and proceeds with idea creation, design and iterative testing. The result will be a successful product your users will love.
MEASURE & VALIDATE
Your new software is launched and you want to keep track of your users’ satisfaction? By continuously measuring your customers’ experience you can detect changes in user needs and react quickly!
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We create a dedicated UX benchmark concept for your product and measure it's success.
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We run studies to gather insights on your user satisfaction.
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We create results data bases or online dashboard for the research results for you to keep track of your research efforts.
EXPLORE & UNDERSTAND
In a century devoted to digital interactions, a deep understanding of your target audience and their experiences is paramount. It is essential to know, upfront, for whom you design and what our users need; this concept is simple, though often forgotten.
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Inform your project by early user research data to understand your users' characteristics and discover hidden needs.
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Analyze your users' pain points and requirements along their customer journey to find out which challenges your product should address.
DESIGN & ITERATE
There are a million ways to execute research! However, testing and designing your idea from wire frames to functional prototypes in an iterative way saves you nerves and time.
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Iteratively test early designs with a small sample to get feedback fast and cost efficient.
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Test low fidelity prototypes and concepts in a remote or lab-based setting.
MANAGEMENT & STRATEGY
It often happens that organizations do not know how to implement UX research processes into their development or how to reach their target audience for testing purposes.
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We consult you in how to align your teams, efficiently coordinate your research and transfer the information into your organisation.
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Some user groups, especially on a business level are hard to get. We have a wide network of recruiters to reach your users.
UX Strategy Design for Claim Handling Software
Industry
Software UX
Method
Consulting, UX Strategy Workshop, IDIs, Desk research
Duration
3 months
Background
A global insurance company aimed to enhance the internal and client-facing UX for their claims handling process.
Our task was to provide UX expertise and guide the project from its initial exploratory phase through to the final product design.
Approach
We conducted desk research, analyzing state-of-the-art processes across various industries.
We facilitated a UX strategy workshop with key stakeholders to design a claims handling manager.
Different aspects of the designed UI were tested globally with internal employees and external clients, using a variety of research methods.
Outcome
The results from all research phases were presented and discussed with designers, product owners, and business leads.
This comprehensive study enabled informed design decisions, leading to the development of a state-of-the-art claims manager that served the needs of employees (claims handlers), contractors, and clients alike.
Embedded Consulting for Global Insurance UI Streamlining
Industry
Software UX
Method
Co-creation workshop, IDIs, Consulting, Online survey
Duration
3.5 years
Background
A global insurance company sought to streamline their internal UI across all OEs and improve client-facing software solutions.
Our task was to integrate our UX expertise into the client’s team and support their research and design efforts. We aimed to refine internal UX processes, manage global research initiatives, and provide strategic guidance.
Approach
Two senior consultants were embedded within the client’s product team, taking on the roles of UX Lead and Researcher.
We employed a wide range of methods tailored to information needs.
We supported the integration of UX practices and findings into the organization and helped drive key design decisions based on these insights.
Outcome
The research findings were presented and discussed in result workshops, where key design decisions were derived, discussed and prioritized.
Continuous collaboration and integration into the organization's structure ensured that the consultants remained aligned with the company’s goals and internal knowledge throughout.
Designing a Digital Microscope & Software
Industry
Software UX
Method
Usability test, Expert review, Contextual inquiries, Competitor product comparison
Duration
18 months
Background
A German microscope manufacturer wanted to design their first digital microscope. This should for the first time include a user friendly software. Furthermore the microscope should be able to used in different situations and environments (lab, production, medical etc.) as well as from different user groups from beginner to experts.
Approach
We conducted over 50 interviews worldwide with different groups of users to define the requirements for the new hardware and software. This included user from NASA as well as employees from car engine manufacturers in the QA department. After the research phase we consulted the client during all prototype phases and conducted tests with each prototype.
Outcome
The outcome was a mid size digital microscope which earned a lot of attention on the market as of the ease of use of the software and hardware.
Impact of New Mapping Feature on Driver Safety
Industry
Software UX
Method
In-car usability test, Eye tracking
Duration
2 months
Background
A web mapping platform company developed a new feature and wanted to investigate its possible effect on driver safety in a real-life setting to inform the decision for launch in the European market.
Our task was to collect, analyze and visualize data linked to driver distraction.
Approach
We conducted an in-vehicle usability test.
Kinematic data, GPS infor-mation, eye-movement and focus ofdrivers, traffic information, driver’s behavior and subjective feedback were collected.
The data underwent rigorous statistical analysis and was presented to the client in a visually engaging format.
Outcome
The results were discussed with the client in an iterative process and ultimately presented to the relevant stakeholders.
The behavioral data allowed the client to improve the design of the new feature, and the feature could eventually be launched successfully in the European market.
OUR WEB & SOFTWARE CASE STUDIES
Take a look at some examples from projects we did so far.
HOW WE DO IT
PROJECT-BASED
FRAMEWORK CONTRACT
TRAININGS
CONSULTING
IN-HOUSE SUPPORT
There are no limits to forms of collaboration. Choose which of the forms best fills your gaps! If there is no fitting solution, we will draw any form you would like from scratch.
We provide selective support based on a winning bid for a precisely defined individual project and the subsequent order until all agreed services have been provided
To keep the organizational effort low, we offer regular cooperation under framework agreements, where fixed price packages can be called up at any time as required and are paid from an approved budget pot.
We offer training support at various levels of intensity: Loan of trainers, provision of learning materials, creation and implementation of training sessions as well as individual coaching.
We provide support with an external perspective and our extensive expertise, either on an hourly basis or as part of agreed workshops and/or consulting packages.
We "lease" our experts as a permanent part of your teams, as full-time employees or part-time (e.g. 50%) for a defined period of time, with the option of extension.
AND MUCH MORE...
MORE WEB & SOFTWARE INSIGHTS ON OUR BLOG
