COMPARATIVE USABILITY TESTING 

Comparative usability testing is a method used to evaluate multiple designs, products, or versions against each other by real users. This approach helps identify which option provides a better user experience, allowing businesses to make data-driven decisions. By comparing features, layouts, or workflows, UX professionals can determine which design is more intuitive, efficient, and meets user needs. If you're looking to choose the best design or product version, comparative usability testing is an effective way to make informed decisions based on user feedback.