Bring your cars‘ user experience up to speed

Don’t only test early and often. We help you establishing a systematic approach to automotive UX and generate the data you need.


Send us your details and we’ll get back
to you to set up a free intro-call.
Jan Panhoff automotive UX expert

Our experience in the automotive market

  • prototype

  • Proof of concept
  • Low fidelity prototypes
  • Lab based UX testing
  • car_clinic_2
    UX clinics

  • Static UX testing
  • Dynamic UX testing
  • Test track UX testing
  • database
    Best practice databases

  • Setup of results databases
  • Best & worst practice collection
  • Design guidelines
  • benchmark

  • Individual metrics design
  • Implementation and execution
  • Success prognosis
  • driver_distraction
    Driver distraction testing

  • AAM & NHTSA driver distraction testing
  • Simulator testing
  • Occlusion testing
  • app_web
    App & website UX

  • Agile UX testing
  • International research programs


UX horse power

During the last 20 years we have gained insight into diverse approaches and concepts when it comes to advising automotive OEMs in their development of car interfaces. The continuous crossover OEM experience has given us the chance to further our car-HMI expertise to a point where we are now second-to-none in the market. Plus, it is great fun to test pretty ostentatious automobiles.We have worked in complex, global scale projects with some of the top brand names in the past years like Audi, BMW, Honda, Jaguar, Land Rover, Mercedes Benz, Mini, Skoda, Smart, Toyota, Volkswagen, Volvo and others.More on our global capabilities


Drive safely through all steps of development

We have completed projects on global level from early Axure prototypes through to fully concluded benchmarks and everything in between.


The automotive industry goes through an epic disruption with challenges galore. Autonomous driving, the sharing economy and electric motorization require to renew the understanding of car users and their needs.

  • Autonomous driving creates completely new user groups (passengers, pedestrians etc.) with new needs towards entertainment, functionalities and communication.
  • Inform your new concepts by early user research data to understand how your products can better face future challenges and needs.
  • Understand and compare competitor features to learn what works and what not.

Research tools we use

  • Ethnography
  • Contextual inquiry
  • Concept assessments
  • Focus groups
  • Comparative usability testing


We don’t claim to be a dedicated design agency but some of us carry designer torches in our hearts. Add to this the fun you can have with Axure, an Arduino board and some duct tape and you’ll find a happy bunch of creative people to deal with.

  • Outsource the building of functional test prototypes that work in connection with driving simulator software (i.e. for change lane tasks).
  • Test low fidelity prototypes and concepts in a lab based setting for a quick and cost efficient turnaround.
  • Test your new car’s holistic user experience in the only realistic setting – the road. Leverage from our long term experience in executing static, dynamic or test track UX clinics.
  • Run your static UX test right at our rooftop parking deck and make use of these logistic advantages for observers, participants and tech setup.

Research tools we use

  • Prototyping
  • Rapid iterative testing (RITE)
  • Usability / UX testing
  • Expert review
  • Card sorting & tree testing
  • UX clinics


Over the past years we have developed ourselves into experts in auto UX benchmarking. We have established several validated benchmarking approaches that take all measures of user experience into account. They measure what they are meant to measure, allow comparison with historical data and will even provide prognosis on the improvements of a tested vehicle.

  • We make use of the full suite of subjective and objective UX endpoints and create a custom made benchmarking concept that reports exactly the KPIs you need to communicate in your organization.
  • We calculate complex statistical correlations to ensure the benchmarking approach measures what it is supposed to and that it is not vulnerable to criticism in your company.
  • We have earned ourselves a reputation for solid and precise execution and analysis of driver distraction testing, both according to AAM or NHTSA guidelines. We use both approaches, eye-tracking and occlusion glasses.

Research tools we use

  • Custom made UX models & KPIs
  • UX benchmarking
  • UX tracking
  • Driver distraction testing
  • Eye tracking
  • Occlusion glasses


Only few organizations collect, store and provide access to research results in a structured way,
resulting in an unfortunate loss of information. The same topics tend to get researched over and over again.

  • To solve this problem, we have implemented results databases for several clients. Every study we now carry out for them is automatically filed into that system where contents can be searched for by keyword or navigated for by topic.
  • Certain automotive target groups are hard to reach. We set up private panels for you that allow fast and easy access to the right users.
  • We are happy to consult you how to ideally coordinate your research, align your teams and transfer knowledge into your organization.

Research tools we use

  • Results databases
  • Private panels
  • UX infrastructure
  • UX coordination & management
  • Team alignment
  • Knowledge transfer


See all our work


Meet Jan and Remik, our lead automotive UX experts

Let’s discuss how we can support you in improving your customers‘ experience.

Jan Panhoff

Experience Creator and leading automotive UX expert at UINTENT HAMBURG

Remik Fierley

Experience Creator and leading automotive UX expert at UINTENT MUNICH

de_DE en_US

Conglaturation!!! You've found our secret.
Our site provides a much better user experience when used in portrait mode, so we advise you switch to portrait to enjoy it.
If you want to continue using in landscape mode at your own risk (for your enjoyment), you can use this button :-)

Use site in landscape mode