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Our UX Research blog

Find the latest thoughts we have on design, business and technology.

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Futuristic digital illustration: A glowing golden certification seal floating against a deep navy background, surrounded by AR interface fragments and a faint headset silhouette – symbolizing trust and validation in medical technology.

Trust, but Verified: Why Medical Certification Matters for AR, VR, and Mr in Medtech

MEDICAL, UX METHODS

Floating semi-transparent AR interface with minimal medical data and anatomical visuals, glowing in cyan and gold against a dark futuristic background.

Making the Magic Usable: Why Usability Engineering Matters for AR, VR, and MR in Medtech

MEDICAL

A futuristic, symbolic illustration shows a person standing on a glowing bridge between two worlds: on the left, a warmly lit hospital room with a bed and medical equipment; on the right, an immersive digital space featuring a holographic human body with organs glowing in cyan and orange tones. Both sides are connected by flowing streams of light, set against a deep navy blue background with soft violet transitions.

Reality, Reimagined: How AR, VR, and Mr Are Finding Their Way Into Medtech

TRENDS, MEDICAL

A glowing golden trophy floats above a gap, while small figures below work on user research and wireframes, untouched by its light.

Understanding UX AI Benchmarks: What HLE and METR Really Tell Us About AI Tools

AI & UX Research

Futuristic digital illustration on a deep navy background: a human hand holding a warm glowing pencil and a cyan-lit robotic hand both reach toward a radiant central data cluster. Surrounded by stacked documents and a network of connected nodes, the scene symbolizes collaboration between human interpretation and digital information processing.

NotebookLM in UX Research: An Honest Assessment of a Specialized AI Tool

AI & UX Research, BEST PRACTICES

Futuristic glowing cylinder divided into segments by golden barriers.

Introducing Gated Salami Prompting: Why You Should Slice Complex LLM Tasks Into Smaller Pieces

AI & UX Research, BEST PRACTICES

Futuristic square illustration on deep navy background: a glowing golden speech bubble dissolves into particles that partially reassemble incorrectly, surrounded by energy arcs, luminous nodes, and a stylized digital head—symbolizing LLM hallucinations.

Fictitious Quotes, Lost Nuances: The Hallucination Problem in Qualitative Analysis With Llms

AI & UX Research, BEST PRACTICES, UX METHODS

Surreal futuristic illustration of a glowing digital head with data streams, charts, and evaluation symbols representing AI evaluation methodology.

How do we know that our prompt is doing a good job? Why UX research needs an evaluation methodology for AI-based analysis

AI & UX Research, TRENDS, BEST PRACTICES

A surreal, futuristic illustration featuring a translucent human profile with a glowing brain connected by flowing data streams to a hovering, golden crystal.

Prompt Psychology Exposed: Why “Tipping” ChatGPT Sometimes Works

AI & UX Research, BEST PRACTICES

Surreal, futuristic illustration of a person seen from behind standing in a glowing digital cityscape.

System Prompts in UX Research: What You Need to Know About Invisible AI Control

AI & UX Research, UX QUALITY

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