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Our UX Research blog

Find the latest thoughts we have on design, business and technology.

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Silhouette of a diver descending into deep blue water – a metaphor for in-depth research.

Deep Research AI | How to use ChatGPT effectively for UX work

AI & UX Research, BEST PRACTICES, UX QUALITY

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A referee holds up a scorecard labeled “Yupp.ai” between two stylized AI chatbots in a boxing ring – a symbolic image for fair user-based comparison of AI models.

How Yupp Uses Feedback to Fairly Evaluate AI Models – And What UX Professionals Can Learn From It

AI & UX Research

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A brown book entitled ‘Don't Make Me Think’ by Steve Krug lies on a small table. Light shines through the window.

Why UX Research Is Losing Credibility - And How We Can Regain It

UX QUALITY, UX METHODS

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3D illustration of a digital marketplace with colorful prompt stalls and a figure selecting a prompt card.

Buying, sharing, selling prompts – what prompt marketplaces offer today (and why this is relevant for UX)

AI & UX Research

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Robot holds two signs: “ISO 9241 – 7 principles” and “ISO 9241 – 10 principles”

ChatGPT Hallucinates – Despite Anti-Hallucination Prompt

AI & UX Research

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Strawberry being sliced by a knife, stylized illustration.

Why AI Sometimes Can’t Count to 3 – And What That Has to Do With Tokens

AI & UX Research

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Square motif divided in the middle: on the left, a grey, stylised brain above a seated person working on a laptop in dark grey tones; on the right, a bright blue, networked brain above a standing person in front of a holographic interface on a dark background.

GPT-5 Is Here: Does This UX AI Really Change Everything for Researchers?

AI & UX Research

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Surreal AI image with data streams, crossed-out “User Expirince” and the text “ChatGPT kann jetzt Text in Bild”.

When AI Paints Pictures – And Suddenly Knows How to Spell

AI & UX Research

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Human and AI co-create a glowing tree on the screen, set against a dark, surreal background.

When the Text Is Too Smooth: How to Make AI Language More Human

AI & UX Research

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Futuristic illustration: Human facing a glowing humanoid AI against a digital backdrop.

Not Science Fiction – AI Is Becoming Independent

AI & UX Research

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