UX Quality in Danger – why it is quietly eroding

In this live session, Tara Maria Bosenick shows you why UX research quality is quietly eroding, and what to do about it before it costs you a decision.

​

What you'll learn in the webinar:

​

• Bad research: How small samples get oversold. "80% of users completed the task" at N=5 has a confidence interval running from 28.4% to 99.5%, a number that rarely makes it onto the slide.

• AI-assisted research: Why hallucinations aren't a bug but architecture, and how four chained analysis steps at 70 to 90% accuracy each leave you with 32% at the end.

• No research at all: Why this is the most expensive risk and the one discussed least, and why risk works as an argument where ROI has failed for twenty years.

​

One hour, three risks, numbers that sting.