
UX
Episode 4: A New Outlook on Life – Tara, the Transition and Becoming Visible
2
MIN
Jul 4, 2025
"Innen wie außen“ - A Podcast Series About Change, Responsibility and Self-Discovery
Tara Maria Bosenick is not only one of the founders of ReSight Global and uintent, but also a long-standing driving force in the UX industry in Germany. Her personal story is closely linked to the development of our company – from its beginnings as SirValUse, through her time at GfK, to the founding of uintent. In this special podcast series, Tara opens up her personal and professional archives: she talks about successes and doubts, repression and change, entrepreneurial turning points and her transition from male to female.
These stories are personal – and at the same time stories of change, courage and new beginnings. They show how identity and entrepreneurship are intertwined – and how both can grow.
After setting up Resight and uintent, Tara is entering a new phase in her life. Her professional responsibilities are now shared and the pressure is off, but inside she is seething. In the midst of the pandemic, when the outside world has come to a standstill, her inner world is in turmoil.
What follows is not a business plan, but a profound personal transformation: coming out as a trans woman. And a new chapter – open, honest and touching.
A stable framework, but no more distractions
From 2018 onwards, Tara became involved in Resight and uintent in a new constellation – supporting, but no longer full-time. On the one hand, this allows for more balance, but on the other hand, it also allows more space for what has long been hidden inside. The Corona period becomes a catalyst: fewer appointments, less travel, fewer distractions – and suddenly more closeness to oneself. And to the questions that can no longer be pushed away.
One sentence that changes everything
Despite dual therapy, many explanatory models and walks in women's clothing, the real issue remains hidden for a long time. Until Katrin, Tara's wife, expresses a clear suspicion during a short holiday: ‘Could it be that you're trans?’ A sentence like a piece of a puzzle. After that, everything is clear – and everything is new. The transition does not begin with a proposal, but with a deep inner certainty.
‘Since then, the irritating feeling has simply disappeared.’
Tara describes this moment as a radical liberation. The vague unease, the resentment, the envy she felt when looking at other women – all of that disappears at once. And it's not a romanticised retrospective: the change is noticeable, physical, hormonal. But it's also a relief. Finally not having to repress part of herself changes her energy balance – and her attitude towards life.
A safe haven – with light and shade
What follows is a coming out in several stages – privately, professionally, publicly. And almost always accompanied by acceptance. Whether colleagues at uintent, international partners or family: the response is open, loving, supportive. Only Tara's daughter struggles with the role reversal at first – a process that takes time and closeness.
Tara is aware of how lucky she has been in this process. She knows that many trans people have different experiences: professional disadvantages, private rejection, everyday discrimination. This is another reason why she consciously uses her visibility – to encourage others without sugarcoating anything.
Bureaucracy with hurdles – and humanity
The formal steps involved in transitioning come with their own challenges – such as unclear requirements from banks, notarised documentation, or misunderstandings at the airport when passport details and new identity don't match. But despite these hurdles, Tara describes the reactions she has encountered as almost entirely respectful, helpful and warm. The transition is not just an administrative act, but also a collective learning experience for everyone involved.
More Tara, more connection
Today, Tara feels a new closeness – to herself, to her environment and also to her work. What used to be associated with feeling overwhelmed is now an expression of belonging: ‘I'm doing a lot right now to make sure this home port is doing well.’ Instead of repression, there is a sense of connection. Instead of inner resentment, there is quiet gratitude.
Listen to the podcast: The fourth stage – becoming visible and arriving
This episode of beyond your business tells the story of a personal departure that changes everything. How one sentence turns life upside down – and how identity becomes home.
🎧 To the episode: Special episode 4 – Becoming visible
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