Episode 1: ‘Inside and Out’ – A Podcast Series About Change, Responsibility and Self-Discovery

Tara Maria Bosenick is not only one of the founders of ReSight Global and uintent, but also a long-standing driving force in the UX industry in Germany. Her personal story is closely linked to the development of our company – from its beginnings as SirValUse, through her time at GfK, to the founding of uintent. In this special podcast series, Tara opens up her personal and professional archives: she talks about successes and doubts, repression and change, entrepreneurial turning points and her transition from male to female.

These stories are personal – and at the same time stories of change, courage and new beginnings. They show how identity and entrepreneurship are intertwined – and how both can grow.

Episode 1: Gender identity and founder biography: The beginning of a double journey

Gender identity is not a marginal issue – it runs through entire lives. In this first special episode of our podcast beyond your business, Tara Bosenick talks about a journey that was many things at once: personal and professional, fragile and purposeful. And in the middle of it all, she founded a company that later made a name for itself in the UX industry.

Childhood, contradictions and early patterns

Tara grew up in northern Germany in the '70s – an only child, well protected, with plenty of space for her own thoughts. Even as a toddler, she was drawn to women's shoes. Later, fantasies emerged in which she was locked up with a girl – both trying to escape from an invisible prison.

At the time, she lacked the language to describe what she was feeling.

 Today, it is clear that these scenes were not mere childhood fantasies, but expressions of a deep inner conflict. One that remained repressed for decades.

Achievement as a protective mechanism

At school, Tara – then still Tim – is a high achiever but socially isolated. Friendships are rare, but good grades are consistent. What appears stable on the outside serves as orientation on the inside.

After graduating from high school, she began several courses of study: biochemistry, then physics. She dropped out of both – too dry, too far removed from her own life. Only sociology brought her a little more connection, even if she only completed her degree at the urging of her girlfriend.

In between, work became an escape. Teaching courses, taking on projects, being constantly busy. This left little time for what was pressing inside.

And that's how she wanted it.

Entering the world of UX – for practical reasons

By chance, Tara ended up in market research, combining statistical thinking with technical understanding. In the late 1990s, she discovered that many products fail not because of technology, but because users were not taken into account.

She founded her first company, Sir Data, later SirValUse. The starting point: a living room, a network and the desire to make digital products more understandable and suitable for everyday use.

What happens on the side remains invisible for a long time: work becomes compensation. The fuller the calendar, the less room there is for self-doubt. But the feeling that something is wrong remains.

Relationship instead of withdrawal

In 1995, Tara met her current wife. It was a relationship that endured, even when Tara wanted to end it a year later. Her partner stayed and demanded clarity.

Over the years, this connection became an anchor. It provided stability in moments when everything else became uncertain – even later, when Tara began to redefine her own gender identity. Without this relationship, many things could have turned out very differently.

Listen to the podcast: Personal meets professional

The special episodes of beyond your business show how closely personal and professional development are linked. This first episode is about origins, repression, performance – and the long road to clarity.

🎧 To the episode: Special episode 1 – The beginning

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