Your Trainer
Tara Bosenick has been a UX specialist since 1999 and played a key role in shaping the German UX industry. With her extensive experience in developing and systematizing UX methods, she brings the perfect expertise to apply AI tools in a methodically sound way.
She understands the challenges of real-world UX work and knows where AI can truly help – and where it cannot. Her expertise lies in making complex methods practical and empowering teams to consistently achieve better results.
Her passion has always been creating great company cultures where innovation, quality, and teamwork come together. She is recognized as one of the leading voices in the UX, CX, and Employee Experience fields.
Matthias Mückshoff is co-founder of KONO Studio and heads the Product Lab. With a blend of startup DNA and corporate know-how, he brings the best of both worlds: as an AI founder he knows the dynamics of young companies, and from his time at Allianz and Kaiser X Labs he understands how innovation works within large organizations.
He develops practical AI products with teams – ranging from smart everyday assistants to new digital business models. In workshops, he makes AI tangible: highlighting opportunities, resolving bottlenecks, and creating aha moments.
His strength lies in untangling complexity, translating knowledge into simple processes, and empowering people to gain a new perspective on their work. Together with Tara Bosenick, he builds solutions for clients that deliver measurable value and can scale smartly.
Product development has been fundamentally transformed by AI tools like ChatGPT, Claude, Midjourney, and more. What used to take weeks or months can now be explored in a single day – from the first idea, through user research and prototyping, all the way to a go-to-market strategy.
Yet most teams still use AI tools sporadically and without structure. True efficiency only comes from a systematic, end-to-end Product Thinking process that strategically integrates AI at every stage.
How can you run the entire product development cycle with AI support in just one day?
Which AI tools are best suited for each phase of product development?
How do you create a consistent, data-driven product strategy using AI-powered insights?
This workshop combines proven Product Thinking methods with the latest AI tools: we guide you through a complete product development process – hands-on, practical, and with immediately applicable results. Experience how AI not only accelerates individual tasks but transforms the entire innovation process.
Learning Goals at a Glance
Master the complete product development cycle: From user research and ideation to market launch – systematic and AI-powered.
Use your AI tool portfolio strategically: Know which tools work best at each stage of product development and apply them effectively.
Make data-driven product decisions: Leverage AI for requirements engineering, market analysis, and customer insights.
Master rapid prototyping with AI: Quickly turn ideas into functional, visual, and interactive prototypes.
Develop go-to-market strategies: Create AI-powered marketing concepts, positioning, and launch plans.
Detailed Workshop Content
Welcome & Product Thinking Basics – The foundations of successful product development
The day begins with a brief introduction to Product Thinking principles and an overview of the AI tools we’ll be using. Learn how AI can accelerate and enhance the traditional product development process.
Market & Competitive Analysis Accelerated by AI – Understand the market in minutes, not days
Competitive intelligence with AI: fast market analysis and competitor benchmarking
Trend analysis and market potential assessment using AI
Developing SWOT analyses and positioning strategies
Hands-on exercise: Conduct a comprehensive market analysis for our product concept
Requirements Based on User Research – Understand users with AI power
How to conduct user research quickly and effectively using AI tools
Requirements engineering: systematically derive product requirements from user insights
Hands-on exercise: Develop requirements for our workshop case
Customer Journey Based on User Research – Map and optimize user experiences
AI-assisted customer journey mapping: identify and evaluate touchpoints
Systematically uncover pain points and opportunities
Visualize and understand emotional user experiences with AI
Hands-on exercise: Create a complete customer journey using AI tools
Visual Ideation, Naming & Logo – From idea to visual identity
Creative ideation with AI: next-generation brainstorming techniques
Developing product names: AI-powered naming strategies
Logo and visual design using AI tools: from Midjourney to specialized design AIs
Hands-on exercise: Develop a full visual identity for our product
Rapid Prototyping & App Creation – From concept to clickable prototype
No-code/low-code prototyping with AI support
Creating interactive prototypes: tools and techniques
Hands-on exercise: Build a functional prototype of our app
Go-To-Market Strategy & Marketing – Successfully position your product
Target audience segmentation and positioning with AI
Content marketing strategies: from idea to final content
Systematically develop launch plans and marketing campaigns
Hands-on exercise: Create a complete go-to-market strategy for our product
Who this online seminar is for
This workshop is designed for UX professionals, product managers, and project managers looking to revolutionize their product development process with AI. Whether you’re already experienced with AI tools or just starting out, this workshop gives you a systematic approach to AI-powered product development.
Especially suitable for:
UX designers and researchers who want to enhance their methods with AI
Product managers aiming to reach validated product concepts faster
Project managers seeking to manage innovative projects more efficiently
Founders and innovation leads wanting to test new product ideas quickly
What you’ll take away
Complete product cycle in one day – Experience the full journey from idea to market launch in a condensed format.
Hands-on, practical experience – Work with real AI tools on an end-to-end case and take concrete results home.
Systematic AI toolkit – Learn which tools work best at each stage and how to combine them effectively.
Immediately applicable frameworks – Receive proven templates and prompts for your own product development.
Interdisciplinary approach – Connect UX research, product management, and marketing through AI-powered workflows.
AI
Workshop: Master Product Thinking in One Day – Powered by AI
From product idea to market launch – accelerated with AI tools
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