“UX is important, but it’s hard to measure.”Sound familiar? Especially when budget discussions come up?

Bullshit.

UX is measurable. You just need to know the right numbers – and how to connect them to business success. Once you do, stakeholders start paying attention. UX stops being a nice-to-have and becomes a real business lever.

Here’s the problem: most UX teams collect metrics without real clarity. SUS scores, NPS values, completion rates – everything gets measured, but what does it actually mean? How does it connect to revenue? Who even cares?

The result? Numbers nobody cares about. Frustration on both sides.

It’s time to change that.

In this one-day workshop, you’ll not only learn which metrics are relevant for your situation. You’ll develop a system, a mindset, and a deep understanding of how to use UX metrics to demonstrate real business impact – and convince stakeholders.

Why You Should Attend

Participants benefit from:

Prove strategic relevance instead of debating it

Learn how to make the business impact of your UX work measurable and communicable – no more discussions about the value of UX.

Argue with data and hard facts

Win over stakeholders with solid metrics and clear evidence for UX investments.

Future-proof your work with modern tools

Understand how AI and modern analytics tools can revolutionize your metrics work.

Apply everything directly to your job

Develop your personal metrics system tailored to your role and projects.

Practical learning without theoretical overload

All concepts are explained through real UX projects and business cases.

Benefit from deep expertise without feeling overwhelmed

Learn from an experienced UX specialist with extensive expertise in UX metrics – complex ideas made simple.

What to Expect in Detail

Foundations and Overview: The UX Metrics Landscape

A structured introduction to the world of UX metrics: definitions and distinctions, the four main categories (behavioral, attitudinal, qualitative, and quantitative), and an overview of common metrics such as SUS, NPS, CSAT, CES, and the HEART framework – and which ones you actually need.

You’ll also cover task-based metrics (success rate, time-on-task, error rate, efficiency) and engagement metrics (retention, conversion, feature adoption).

Business Integration: Linking UX Metrics to Business Strategy

Learn how to connect user experience with business success.

• Mapping UX metrics to business KPIs (revenue, cost savings, customer lifetime value)

• Understanding UX ROI and how to communicate it in a language CFOs understand

• Building cause-and-effect relationships between user experience and business outcomes

• Avoiding common correlation pitfalls

AI-Supported Metrics Analysis

Use modern technology to measure UX more intelligently:

• AI-driven user behavior analysis with pattern recognition and anomaly detection

• Predictive analytics to forecast user behavior and business outcomes

• Automated sentiment analysis from user feedback and support data

• Practical implementation: first steps for integrating AI into your metrics strategy

Context-Based Metrics Selection: What Fits Your Situation?

Develop metrics strategies for different contexts:

• Role-specific metrics for UX researchers, designers, product managers, and UX leads

• Metrics for different project phases (discovery, concept, testing, launch, optimization)

• Product contexts such as B2B vs B2C, mobile vs desktop, e-commerce vs SaaS

• Resource-based decision making: which metrics are feasible with your budget and team

• Industry-specific considerations (FinTech, HealthTech, e-learning, gaming)

• Integrating metrics into agile workflows such as Scrum, Kanban, and Design Thinking

Measurement and Implementation

Putting your metrics strategy into practice:

• Tool landscape from free tools to enterprise solutions

• Combining your own research with existing data sources

• Ensuring data quality (validity, reliability, representativeness)

• Automating metrics collection and reporting

• A/B testing to optimize UX metrics

• Privacy and GDPR-compliant measurement practices

Communicating and Storytelling with Metrics

Learn how to present UX metrics convincingly:

• Data visualization: which charts work for which audiences

• Storytelling with numbers: from data to insights to recommendations

• Executive summaries for C-level stakeholders

• Establishing effective reporting rhythms and formats

Building Your Personal UX Metrics Framework

Practical transfer and strategic planning:

• Assess your current situation and existing metrics practices

• Define your metrics goals

• Select and prioritize your personal metrics mix

• Create an implementation plan with phases, milestones, and quick wins

• Measure the success of your metrics strategy with meta-metrics

• Continuously iterate and improve your system

Who This Workshop Is For

This workshop is designed for UX professionals who want to make their work measurable and communicate its strategic value:

• UX researchers who want to translate insights into business-relevant metrics

• UX designers who want to quantify the impact of their design decisions

• Product managers linking UX metrics with business KPIs

• UX leads and managers who want to lead teams in a data-driven way

• Consultants and freelancers who want to demonstrate the ROI of UX work

• Career changers who want a structured introduction to UX metrics