Background
A web mapping platform company developed a new feature and wanted to investigate its possible effect on driver safety in a real-life setting to inform the decision for launch in the European market.
Our task was to collect, analyze and visualize data linked to driver distraction.
Approach
We conducted an in-vehicle usability test.
Kinematic data, GPS infor-mation, eye-movement and focus ofdrivers, traffic information, driver’s behavior and subjective feedback were collected.
The data underwent rigorous statistical analysis and was presented to the client in a visually engaging format.
Outcome
The results were discussed with the client in an iterative process and ultimately presented to the relevant stakeholders.
The behavioral data allowed the client to improve the design of the new feature, and the feature could eventually be launched successfully in the European market.
Method
In-car usability test, Eye tracking
Duration
2 months
Software UX
Impact of New Mapping Feature on Driver Safety
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