Background
A web mapping platform company developed a new feature and wanted to investigate its possible effect on driver safety in a real-life setting to inform the decision for launch in the European market.
Our task was to collect, analyze and visualize data linked to driver distraction.
Approach
We conducted an in-vehicle usability test.
Kinematic data, GPS infor-mation, eye-movement and focus ofdrivers, traffic information, driver’s behavior and subjective feedback were collected.
The data underwent rigorous statistical analysis and was presented to the client in a visually engaging format.
Outcome
We conducted an in-vehicle usability test.
Kinematic data, GPS infor-mation, eye-movement and focus ofdrivers, traffic information, driver’s behavior and subjective feedback were collected.
The data underwent rigorous statistical analysis and was presented to the client in a visually engaging format.
Method
In-car usability test, Eye tracking
Duration
2 months
Software UX
Impact of New Mapping Feature on Driver Safety
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