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Background
Our automotive client had developed a concept for a novel interaction model for their in-car voice assistants.
Our task was to evaluate the new interaction model, and to learn more about which interactions users would appreciate. We were also tasked with determining differences between users from Germany and China.
Approach
Development of mock interactions and creation of visual stimuli.
1:1 explorative interviews (N=15 per country) in a simulated automotive environment.
Outcome
We discovered significant differences between the perception of the new interaction model in China and Germany.
In addition, we gathered several suggestions for improvement of the concept and also gained fundamental insight into specific user needs.
Method
Explorative Interviews
Duration
2 months
Automotive
Reimagining In-Car Voice Assistants: A Global User Evaluation
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