Background
Volkswagen identified the need to instill a UX culture within the company. Our collaboration with Volkswagen aimed to develop tailored formats and strategies to nurture a UX mindset across the organization.
This transformative journey encompassed education, practical application and cultural change. Through this partnership, we sought to equip Volkswagen's employees with the tools and mindset required to integrate UX principles into their daily work
Approach
Volkswagen employees were trained using 60+ video clips (5 to 20 minutes) covering UX basics and the whole UCD cycle.
to validate the effectiveness of this training, a UX certification program was conducted. In this program participants actively engaged in a UX project and received comprehensive feedback from uintent throughout the entire process.
Outcome
The training program successfully achieved its goal of integrating UX into the company processes.
This was realized through a multifaceted approach including offering direct project support, combining training with practical project execution and others. The result is a workforce well-equipped to prioritize and implement UX principles, ensuring a culture of user-centric design and enhancing the overall UX.
Method
Online courses, UX certification, Project support
Duration
24 months and running
Automotive
UX Training & Enabling for Volkswagen
More Case Studies
